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Nathaniel "Than" Bogan holds a Masters Degree from MIT, and worked many years as a software engineer.  He holds more than a dozen U.S. patents, most in the field of Machine Vision.  But he's always had a passion for bass fishing.

The Story of the Kranken

In 2020, at the height of the covid-19 pandemic, Than was playing around with ideas for a safer crankbait.  In the middle of the night, a new idea struck him: Why couldn't a crankbait be arranged with a "safety pin" style?  This new bait could do for the crankbait what the spinnerbait had done for the inline spinner.

He hacked together a prototype by cutting up off-the-shelf components.  It wasn't very consistent in operation, but it immediately started catching big bass!  On the third day, he pulled the largest bass he'd ever caught from his home lake (at the time!), and it was time to start taking this contraption seriously!

He set about creating custom components to optimize the concept.  Much as the blade of a spinnerbait is a bit different from an inline spinner, the crankbait-like "StrikeTrigger" on the Kranken needed some different characteristics than a crankbait.  So he set to work with CAD and a 3d printer and iterated through literally hundreds of designs to create the consistent fish-attracting action of the Kranken.

Next it was time for some color.  The two-color, sharp-edged patterns painted on the StrikeTrigger are derived from Than's time in the machine vision industry, and are based on how animals' eyes and brains work.

Armed with this more advanced version, 2021 became by far the most successful fishing season of Than's life.  Other early adopters also experienced success, including a MN angler who caught the biggest bass of his life on his second day fishing the Kranken.  So it was time to introduce this new lure to the world!

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